For this project, I reintroduced a forgotten Dutch beverage into the market.
I chose the apple must drink "Apsa."
This beverage used to be very popular and utilized apples that were not typically used because they were not deemed good enough. After the Second World War, the demand for Apsa declined, especially with the rise of large soda brands like Coca-Cola.
For the designs, I wanted to maintain the crafty feel of the drink and showcase that the apples used are not perfect.
The target audience for this beverage is young people who prefer not to drink alcohol but still want
to enjoy themselves with their friends. Through the hinged cap, you can keep the carbonation in the bottle and preserve it for
later, helping to prevent waste.
Apsa
Illustrator, Indesign & Photoshop
4 Apr 2023